Continuum - Design Thinking: Beyond the Buzzwords

We have all heard about the power of design thinking; its ability to revive, revolutionize and rebirth companies. But what exactly is design thinking? When is it most powerful? How is it best done? And what’s next?

On March 27, 2008, Dan Buchner, Vice President of Innovation and Design, and designers from Continuum held a one-day workshop — an interactive journey into the world of design thinking. Through short lectures and fast moving and interactive work sessions, Continuum’s designers guided participants through the design thinking process from concept to realization.

For more than 20 years, Continuum has helped businesses create innovations that people want to own and use, elevating design from aesthetic window dressing to core strategy for companies like BMW, General Motors, MasterLock, Moen, Procter & Gamble, Samsung and Roche Diagnostics. Design Continuum's integrated team of researchers, strategists, designers and technical specialists use observation research and the study of human behavior to complement quantitative marketing data with insights based on real consumer experience.