Greg Matthews at BIF-5
With cool project work to back him up, Humana's Director of Innovation demonstrates the power of social media as a tool for innovation.
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- Time: 16:55
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After spending a career helping to build and operate businesses, Greg Matthews is today focused on using social media to create different kinds of interactions with consumers – with the goal of supporting a social revolution in health. Greg is the Director of Consumer Innovation at Humana and has been tasked to come up with "creative ways to help people be healthy while having fun." During his tenure at Humana, he has had responsibility for the start-up HR operations for joint venture companies like Green Ribbon Health and Sensei, and in Humana’s first European subsidiary in London. Most recently he led the design and launch of CrumpleItUp.com, where he blogs regularly.
Comments
Wed, 01/13/2010 - 02:31 — Erin Liman (not verified)
I saw this in person but just watched this again.
I think it's a great example of design thinking applied to service design, and the shock you sometimes run into when you present a new, disruptive point of view to an executive team.
Thanks again for sharing this story, Greg.
Mon, 05/31/2010 - 10:30 — kleopatra (not verified)
excellent presentation This period i am trying to apply for Phd in innovation and visual learning entrepreneur. The same time i will be in innovation in health care as my background is in health. I will more than happy if i have the opportunity to be part of your team and share knowledge with knowledge mapping and visual learning . kind regards Kleopatra AlamantariotouPost new comment