New Podcast Interview with Roger Martin

Posted by Chris Flanagan on March 25, 2010

In this podcast, I talk to Roger Martin (Dean of the Rotman School and BIF Research Advisor) about his latest book The Design of Business: Why Design Thinking is the Next Competitive Advantage. Roger is a leading proponent of design thinking at business schools and was recently named to BusinessWeek’s list of The Most Influential Designers in the World.

In our conversation, Roger talks about how he came to create his knowledge funnel process for design-based innovation. He also digs into my favorite chapter in the book - Transforming the Corporation - which outlines the 5-year re-design of Procter & Gamble's corporate culture. Finally, we spend a good chunk of time talking about a subject that Roger has written extensively about on his HBR blog: Public markets and the gross inadequacies of American capitalism. He's got some strong opinions on this subject. Would love to hear your thoughts.

Listen to the podcast